Airbnb vs. hotels: New research sheds light on how they can compete and benefit

Researchers from the Tepper School of Business at Carnegie Mellon University published new research in the INFORMS journal Marketing Science which sheds new light on the impact Airbnb and similar ‘sharing economy’ companies are having on the hospitality industry. The findings suggest that in some cases, the presence of Airbnb can help attract more demand in some markets while challenging the traditional hotel pricing strategies.
Source: EurekaAlert,