Opposites attract and, together, they can make surprisingly gratifying decisions

Little is known about how consumers make decisions together. A new study by researchers from Boston College, Georgia Tech and Washington State University finds pairs with opposing interpersonal orientations — the selfish versus the altruistic — can reach amicable decisions about what to watch on TV, or where to eat, for example. All they have to do is let one partner drive the decision.
Source: EurekaAlert, https://www.eurekalert.org