Rural innovation policies need to exploit differences within communities

Policies aimed at encouraging rural innovation should take into account the differences between entrepreneurs and how they view where they live, according to a new study.Researchers at the University of East Anglia (UEA) and De Montfort University have found that meanings attached to where someone lives are shaped by previous experiences, and this in turn influences their innovation strategies and entrepreneurial activity.
Source: EurekaAlert, https://www.eurekalert.org