Scientists locate brain area where value decisions are made

Neurobiologists have pinpointed the brain area responsible for value decisions that are made based on past experiences. Data from tens of thousands of neurons revealed an area of the brain called the retrosplenial cortex, or RSC, which was not previously known for ‘value-based decision-making,’ a fundamental animal behavior that is impaired in neurological conditions ranging from schizophrenia to dementia and addiction.
Source: Science Daily,